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How to Use Video Sharing in Ecommerce
How to Use Video Sharing in Ecommerce

Promote products, showcase reviews, and offer video demonstrations within email, text, and social campaigns with Video Sharing.

Jess avatar
Written by Jess
Updated over 3 months ago

Ecommerce businesses can greatly benefit from the Ghost Video Sharing feature to promote products, showcase reviews, and offer demonstrations.

Here are some examples of how you can use this feature in ecommerce, along with recommendations on when to use a shareable link or email GIF embed.

When to Use the Shareable Link vs. the Email GIF Embed

  • Shareable Link: Perfect for sending product demonstrations, order updates, or personalized recommendations directly via email or text, or adding to your Linktree on social channels. This method is quick and convenient for providing detailed content with minimal effort.

  • Email GIF Embed: Ideal for more engaging, promotional content such as unboxing videos, testimonials, or product showcases. The GIF adds a visual element that grabs attention and encourages interaction, making it ideal for marketing emails.

Channel

Type of Video Content

Recommended Method

Benefit of Sharing the Video

Email

Product demonstration or tutorial

Email Embed GIF

Increases understanding of product features, reduces return rates, and boosts purchase confidence.

Email

Personalized product recommendations for existing customers

Email GIF Embed

Increases relevance, encourages repeat purchases, and builds customer loyalty.

Text

Promotion or discount offer with a product showcase

Shareable Link

Drives urgency, increases sales during promotions, and engages customers with visual content.

Text

Order confirmation or shipment update with video message

Shareable Link

Enhances the customer experience and builds excitement.

Social

Product unboxing or influencer endorsement

Shareable Link

Increases social proof and creates excitement. Link back to website page with Calls-to-Action to start the shopping experience.

Social

User-generated content or customer stories

Shareable Link

Builds community, engages younger audiences, and enhances brand authenticity.

Want to learn more about how Video Sharing can enhance your online customer journey?

Click here to get in touch with one of our video experts. We’ll work with you to develop a plan for your videos that will maximize the impact of your content.

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