Ecommerce businesses can greatly benefit from the Ghost Video Sharing feature to promote products, showcase reviews, and offer demonstrations.
Here are some examples of how you can use this feature in ecommerce, along with recommendations on when to use a shareable link or email GIF embed.
When to Use the Shareable Link vs. the Email GIF Embed
Shareable Link: Perfect for sending product demonstrations, order updates, or personalized recommendations directly via email or text, or adding to your Linktree on social channels. This method is quick and convenient for providing detailed content with minimal effort.
Email GIF Embed: Ideal for more engaging, promotional content such as unboxing videos, testimonials, or product showcases. The GIF adds a visual element that grabs attention and encourages interaction, making it ideal for marketing emails.
Channel | Type of Video Content | Recommended Method | Benefit of Sharing the Video |
Product demonstration or tutorial | Email Embed GIF | Increases understanding of product features, reduces return rates, and boosts purchase confidence. | |
Personalized product recommendations for existing customers | Email GIF Embed | Increases relevance, encourages repeat purchases, and builds customer loyalty. | |
Text | Promotion or discount offer with a product showcase | Shareable Link | Drives urgency, increases sales during promotions, and engages customers with visual content. |
Text | Order confirmation or shipment update with video message | Shareable Link | Enhances the customer experience and builds excitement. |
Social | Product unboxing or influencer endorsement | Shareable Link | Increases social proof and creates excitement. Link back to website page with Calls-to-Action to start the shopping experience. |
Social | User-generated content or customer stories | Shareable Link | Builds community, engages younger audiences, and enhances brand authenticity. |
Want to learn more about how Video Sharing can enhance your online customer journey?
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