Service-based businesses can use the Ghost Video Sharing feature to enhance communication with their clients by providing tutorials, walkthroughs, and updates.
Here are some use cases for sharing video content in the services industry, along with recommendations on the best sharing method.
When to Use the Shareable Link vs. the Email GIF Embed
Shareable Link: Ideal for direct communication and quick actions, such as sending reminders, tutorials, or upselling opportunities. The link can be easily added to emails, texts, and social channels.
Email GIF Embed: Best suited for visually engaging content, such as testimonials or service overviews. The GIF acts as a teaser, driving curiosity and clicks, making it perfect for email newsletters.
Use Cases in Services
Channel | Type of Video Content | Recommended Method | Benefit of Sharing the Video |
Service offerings overview | Email GIF Embed | Provides clarity on services, increases understanding, and drives conversion. | |
How-to videos or FAQs regarding services | Email GIF Embed | Reduces customer support inquiries and provides proactive customer care. | |
Text | Appointment reminders with service details | Shareable Link | Reduces no-shows, offers convenience, and strengthens customer retention. |
Text | Upsell or cross-sell related service offerings | Shareable Link | Increases sales, introduces additional services, and builds stronger customer relationships. |
Text | Personalized follow up videos for client journey | Shareable Link | Provide a personalized and guided experience with video support. |
Social | Client testimonial on service experience | Shareable Link | Builds credibility, showcases customer satisfaction, and attracts new clients. |
Want to learn more about how Video Sharing can enhance your online user journey?
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