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Glossary of Terms
Glossary of Terms
Jess avatar
Written by Jess
Updated over a week ago

Call-to-Action (CTA):

A prompt within the interactive video that encourages viewers to take a specific action, such as clicking a link, subscribing, or making a purchase.


Clicks measure how many times a call-to-action (CTA) or other clickable element in your video has been clicked. Note that with Ghost, you can also track which CTAs got the most clicks in a single video.

Core Script:

The script that must be added to your website in order to use Ghost Interactive Videos.


A crucial Key Performance Indicator (KPI) for interactive video. This can be measured through interaction rates, such as the number of video plays and link clicks your videos have.

Engagement tells you whether people find your content worth passing along.

Floating Video Widget:

The floating widget is a video display format that can be placed anywhere on your site as an eye-catching way to drop people into your interactive video experience.

A floating widget may appear as a single video, but you can link to multi-video collections, just like you would in a carousel. The difference is, you choose the video you want your customers to view first, and they can choose to browse as much as they’d like from there.


Impressions are the number of times your video snippet is loaded for someone on the platform, regardless of whether it was clicked. Impressions can suggest virality on certain platforms, but it’s more often used to understand what percentage of your impressions are converting into clicks / views.

Inline Video Display:

An inline video is a display option that can be used anywhere on your site and provides a single video view that is embedded within the page itself. This option still gives viewers the ability to click into more videos that are part of the associated collection in which the video is displayed.

Interactive Video:

A type of digital video that allows viewers to actively engage with the content, often by making choices, clicking on elements, and participating in the narrative. An interactive video that links to a product page or pages is considered a shoppable video.

Key Performance Indicator:

A quantifiable measure used to evaluate the success of your interactive videos in meeting objectives for performance.

Picture-In-Picture (PIP):

A reduced video view into a small player that allows the user to keep watching the video while they use other applications on their device. This small player can be moved around a device’s home screen and can be positioned over top other pages and applications for ease of use.

The user can return to the original tab at any time by clicking the Picture-In-Picture player.

Play Count:

How many times your video was watched.

Shoppable Video:

Interactive videos with embedded links or hotspots that allow viewers to directly purchase products featured in the video.

Total Play Time:

The cumulative amount of time people have spent watching all of your video content over a given time period. High playtime indicates your content is resonating as a whole, or more people are engaging with your content.

Video Analytics:

Data tools and metrics that track viewer interactions and engagement within an interactive video, providing insights into performance and user behavior.

Video Carousel:

A carousel consists of multiple videos strung together - but your shoppers can choose which exact video they want to watch first. Once they’ve selected a video, they can swipe (on mobile) or click (on desktop) to get to the next video. This carousel will automatically display any new videos that you create and add to a collection. As videos are deleted, they will also be automatically removed from your carousel display.

Video Collection:

A group of videos that will be featured together on your website. Collections allow you to specify what videos a user can watch in a cycle as that collection is playing.

Any video generated is always added to the default 'All Videos' collection.

You have the ability to organize the order of videos in each collection.

Video Cover Image:

The cover image is displayed on your website when your video is not playing. By clicking on it, a user will activate your Video Collection in their browser.

Video Display Options:

Video display options allow you to tailor the appearance and layout of your videos to suit the type of videos and collections, their placement on the website, and the desired user experience. These options include adding videos inline with web content, as a floating widget, or a carousel of videos that display together in a scrollable format.

Video Snippet:

The embed script that is generated and added to your website to display the Shoppable Video.

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